Lead generation using Machine Learning

Lead Generation using Machine Learning

Improve the quality of your leads with AI



Understanding your audience as well as trying to maximise your focus and energy in acquiring or nurturing the right leads require; measuring, testing, adjusting and testing again your inbound/outbound strategy. It’s hard work and it’s a challenge for marketing and sales teams. Common methods can fail as teams could be overlooking important attributes and maybe focusing on customer interests rather than their readiness to purchase.



AI is changing Lead Generation with the use of Machine Learning technologies. Machine Learning algorithms establish trends, capture patterns and build models for predictions from your internal database, to then find new leads from unstructured data in the web. Now your marketing and sales teams can spend more time speaking to hot leads and closing sales.



Our experienced data scientists will hand pick the best models for your industry. Working through the existing data you have, to unearth valuable insights. From this, we can see any gaps, and requirements for other external data sources that we gather via our powerful Skim Engine. Our managed service model supports you through every stage from MVP to Production and beyond. Get in touch to speak with a data expert today.

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Our mission

Skim’s mission is to empower people to use data more effectively and to demystify artificial intelligence. Rather than holding up the common narrative of machines replacing humans, we see how machines can help humans to have easier lives and better businesses.

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