Ever struggled to make sense of your marketing data? You’re not alone.
There are more tools than ever providing us insights on customer behaviour, but most are just scraping the surface of what could be possible when you employ artificial intelligence.
Even when there’s data to be had, understanding what that data means and knowing what to do next, is a whole other ball game.
So how about we take those learnings and help develop you a tool that knows what to do next?
AI Services in Marketing
Find out what each segment of your customer base is interested in and build profiles based on contextual information, at scale.
Use AI to learn more about the context of a page a successful ad was served on. Then gain more detail about referer sites, to identify brands or people that you should be partnering with.
Use AI to understand what content your readers are most engaged with and surface more of the good stuff to keep them engaged, and reading on.
AI in Marketing Case Study
Proof technologies is a real time notification service that we helped develop a Machine Learning model to not just analyse user data, but to predict what notification to show next. Driving customer conversions through the roof.