Consumer Insights Revolution

4 tips to improve your consumer insights strategy using AI

Consumer insights are vital for the growth of your business and will remove the guesswork when it comes to satisfying your consumers. In the end, you save time, money and effort and your customers will feel like they’re listened to, valued, and consequently, keep coming back for more or even better, introduce their friends to…

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smart insights for retail

A Consumer Insights Revolution: AI and Unstructured Data

Artificial Intelligence (AI) for Consumer Insights is developing rapidly, however, there is still much more to discover. In fact, most businesses are still in the infancy of understanding and implementing Artificial Intelligence to understand their customers, competitors and their market.  AI has the capacity to revolutionize the way we gather product and consumer insights. It’s…

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2020 trends for insights and data analytics

The flourishing of Insights and Data Analytics in 2020

New year, new customers, new tools: here are the insights and data analytics trends that are a must to explore and adopt this year! Why? We’re witnessing a data bloat effect as an unforeseen consequence of abundance of data. Insights teams are struggling to reconcile so many signals coming from different business areas such as…

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Syllogistic Reasoning in Natural Language Inference

Bleeding Edge Series. Natural Language Inference: The case for Natural Logic

“All men are mortal, Socrates is a man, therefore Socrates is mortal”, this three-line Syllogism is an example of one of the most ancient forms of reasoning. This Syllogism uses deductive reasoning to form a conclusion from two propositions: “All men are mortal” and “Scrotates is a man”. The conclusion,  “Socrates is mortal” is new…

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Skim Technologies B2B AI technologies Global 2019 winner

Clutch Recognizes Skim Technologies as a Global Leader for Artificial Intelligence

“We are thrilled to have been chosen as one of the leading B2B companies by Clutch Global 2019.” — Jack Hampson, CEO As artificial intelligence (AI) matures, more and more businesses are finding innovative use cases to streamline their operations. Common solutions range from automating repetitive tasks and easing customer relationship management to data analysis…

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"Consumer Sentiment Insights" Towards Halloween Products 2019

Trick-or-Treat? Consumer sentiment towards Halloween products from big brands: McDonald’s, Burger King, Oreo, Jaffa Cakes.

Happy Halloween! Every year, big brands roll out seasonal special products. It’s an opportunity to build fun social media, TV commercials and in-store campaigns around them. Spooky shapes and flavours colour the isles of supermarkets and menus of fast-food chains.  Rivals like McDonald’s and Burger King take this occasion to create playful campaigns against each…

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top development agency

Skim Technologies names Top Development Agency

Skim Technologies believes that machines help make human lives easier and businesses better. Our team demystifies artificial intelligence, empowering our clients to use data more effectively to help find insights and drive business strategy. For Analysts, Researchers, or Insights teams, we walk our diverse clientele through every step of a project to ensure their artificial…

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Commonsense Reasoning

Commonsense Reasoning for Artificial Intelligence Agents

“Without this ability (commonsense reasoning) humans would not be able to survive in the modern world as they would do things which are prejudicial to their survival. Modern AI techniques lack commonsense. This gap is currently being addressed by researchers working in the field of Commonsense reasoning.“ Brett Drury – Senior Data Scientist @ Skim…

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decision making for AI projects

Decision Making for AI projects: Potential vs Feasibility Matrix

In one of our previous articles Launching an AI project: first steps checklist, we explained the importance of planning in AI projects, mentioning the potential vs feasibility 2×2 matrix. Used mainly by business consultants, this matrix is an effective way of presenting and interpreting information regarding the value of a new project or idea. In…

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gathering competitive intelligence

Business Intelligence: Gathering Competitive Intelligence

“You can’t always be the strongest or most talented or most gifted person in the room, but you can be the most competitive” Pat Summitt, Olympics Silver Medal Sports teach us competitiveness and we trust our coach and mentors to give us all the information and training possible to achieve our goals and beat the…

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privacy and freedom of expression in AI

Privacy and freedom of expression in the age of Artificial Intelligence

George Orwell in his novel 1984 described a surveillance society where citizens could not escape the all-seeing eye of big brother. Telescreens spied upon citizens whether at work or play. Citizens were tracked by the state, and disciplined if they did not act in a manner beholden to The Party. With the exception of the…

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web surveillance for SME

Democratising Big Brother: Web surveillance for the SME

Gil Scott-Heron once stated that the “next revolution will not be televised”, he was correct. The next revolution is not being televised, it is being tweeted about on social media.  Social media is the causal agent that has created a new attitude in sharing information to anyone and everyone. The default was that humans on…

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Using data ethics for competitive edge

Making Data Ethics Your Competitive Edge

The hottest job in data science could soon be a philosopher who guides data science practitioners in the murky field of data ethics.  Simply put, data ethics is a sub-field of ethics which defines a set of rules that state what is moral behaviour. Moral behaviour in data science is not simply an academic exercise…

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AI driven competitive intelligence

AI-driven Competitive Intelligence

These days businesses have great visibility internally, into their sales, marketing, product metrics and strategies, but lack visibility externally. To outdo competition businesses should implement Competitive Intelligence services that convert data into intelligence that can provide a real-time view of your competitive landscape. We’ve found great value in machine algorithms that can help identify trends…

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are you ready for AI?

Are you ready for AI? Launching an AI project: first steps checklist

In over 2,000 enterprises surveyed, 47% of these have already launched or are already using AI in their organisations. A lot of businesses are on the way to becoming empowered by AI, however, there are still a lot of businesses out there that struggle to understand AI, its value and what it takes to build.…

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Our mission

Skim’s mission is to empower people to use data more effectively and to demystify artificial intelligence. Rather than holding up the common narrative of machines replacing humans, we see how machines can help humans to have easier lives and better businesses.

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